6 Steps to Building an Strong Enterprise Website:

We know the work that goes into every project and despite the quirks and challenges, designing an enterprise website is a highly involved process requiring initial investment and strategy. Web Developmnet services can comprise thousands of pages of content, or even hundreds of microsites, and overhauling them can become overwhelming very fast.

Working with enterprise clients for years has given us an insider perspective into what works and what doesn’t. Below we share some strategies that make a difference.

Understand Users & Stakeholders

To obtain quality user-focused design, you have to understand your audience first. At the enterprise level, this audience is likely wide-ranging, composed of people all over the country or world with lots of tasks they are coming to your site for. While you probably can’t speak to all of them, you can isolate the most important segments of your audience in order to design the site to address their needs.

Internal stakeholders play a big role in determining site architecture and design direction. Stakeholders from different departments in your organization can bring valuable knowledge about customers and their needs. Web designers can benefit from the views of marketing, sales, operations and human resources, for example, which will all differ. Getting widespread insight will give you a holistic understanding of where your site’s greatest opportunities.

Highlight User-focused Design

Many companies fall into the trap of prioritizing a story they want to tell instead of displaying information their users need to see and hear. Yes, your website is the face of your company online, but it needs to do more than just look good. At the end of the day, the website exists for a single purpose: to serve your users. Every decision you make about the website should be based on whether or not it will benefit users.

It’s helpful to ask this question often during the strategy and planning phases, to see how you can exceed users’ expectations, make their experience enjoyable, and provide them with a positive impression of your company.

Always prioritize mobile

If you own a business with a website, you likely know that mobile experiences are important to users, more so than the desktop experience. Mobile access is core to your brand’s search visibility.

Designing mobile experiences and optimizing your digital spaces for mobile can be a complicated journey, especially at the enterprise level where content requires layers of navigation. But prioritizing mobile is essential to keeping users happy and has a positive impact on sales in both B2B and B2C settings.

Structure Your Content

At the enterprise level, content needs are far from simple. There are lots of user groups to reach and content must be tailored to each of their unique needs.

As you formulate content, aim to achieve a balance between breadth and depth. Content that is too broad will lack meaning and a strategy that’s too narrow could alienate users who don’t see their needs reflected. Any form of extremes could cost you valuable time and sales.

Equally, you need to present your content to users in a way that holds their attention. Attention spans are getting shorter all the time, you can’t assume people will read or watch your whole content. Good content layouts make text easy to skim and highlight the biggest takeaways.

Respect the need for speed

A study by digital marketing company found that 88.5% of web users will leave a website if it loads too slowly. Furthermore, the time it takes to load a webpage affects the purchase decisions of nearly 70% of online shoppers.

Make sure your website runs smoothly by keeping the softwear upade and maintaine up to date, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.

Building better enterprise experiences

Though designing effective digital experiences for the enterprise presents unique challenges for both scale and complexity, you can achieve it with careful planning.

Remember to focus on the user experience, return to the important questions, and verify that regardless of scale you are building something engaging and delightful.

Conclusion

At Vrutti IT solutions, we have many years of experience building websites and creating digital strategies for clients from different industries and stages of their business. We know the work that goes into every project and despite the quirks and challenges, designing an enterprise website is a highly involved process requiring initial investment and strategy.